Everybody is born creative. The quality of creativity and innovation are shared by every person in this planet. We are amazed at somebody else's creativity, but what we didn’t know is that we, ourselves, have our own creative juices. The truth that many seem not to see is, everybody has the potential to be innovative and creative.
Creativity does not only apply to painting and drawing; hence, it applies to almost everything – yes, even to business which may be to some, is just about money, sales, costs and others. Entrepreneurship is an art in its own sense. Being an entrepreneur is also similar to being an artist. Like an artist, an entrepreneur has to extract all creative and innovative ideas in his mind to be able to come up with a unique and winning business venture.
Discussed during my entrepreneurship class at Asia Pacific College under Mr. Ramon Duremdes Jr. are several techniques that entrepreneurs could use to have those business ideas come out of our head. Techniques like focus groups, brainstorming and reverse brainstorming are good ways to share ideas with other people and obtain useful feedbacks. When ideas seem to just spring into our heads which have the tendency of being easily forgotten, it may be necessary to write down those ideas. The checklist, attribute listing and collective notebook methods could help in organizing our written ideas and thoughts.
The usual problem that many encounter when thinking of a business is, they want to create something new and immediately capture the whole crowd. Remember, “Think big. Start small.” What an entrepreneur needs are small yet brilliant ideas – something like adding a new twist on an already existing product or offering an old service in an interesting and exciting way. If we can’t think of new ventures, we can utilize old ones by spicing them up. We can check on the buyer utility map to find out utility spaces that potential product or service can fill in. Also, business models could help in specifying where a venture is situated in the value chain.
Creative thinking is plainly about thinking out of the box and a little of imagination. And indeed, entrepreneurs have to bring out the natural creativity trapped within. We have always had our creative selves; we just have to wake it up. If you want to do something creative and innovative, now is the chance to sit back, think it out and eventually make it a reality – because creativity without passion is nothing.
Creativity does not only apply to painting and drawing; hence, it applies to almost everything – yes, even to business which may be to some, is just about money, sales, costs and others. Entrepreneurship is an art in its own sense. Being an entrepreneur is also similar to being an artist. Like an artist, an entrepreneur has to extract all creative and innovative ideas in his mind to be able to come up with a unique and winning business venture.
Discussed during my entrepreneurship class at Asia Pacific College under Mr. Ramon Duremdes Jr. are several techniques that entrepreneurs could use to have those business ideas come out of our head. Techniques like focus groups, brainstorming and reverse brainstorming are good ways to share ideas with other people and obtain useful feedbacks. When ideas seem to just spring into our heads which have the tendency of being easily forgotten, it may be necessary to write down those ideas. The checklist, attribute listing and collective notebook methods could help in organizing our written ideas and thoughts.
The usual problem that many encounter when thinking of a business is, they want to create something new and immediately capture the whole crowd. Remember, “Think big. Start small.” What an entrepreneur needs are small yet brilliant ideas – something like adding a new twist on an already existing product or offering an old service in an interesting and exciting way. If we can’t think of new ventures, we can utilize old ones by spicing them up. We can check on the buyer utility map to find out utility spaces that potential product or service can fill in. Also, business models could help in specifying where a venture is situated in the value chain.
Creative thinking is plainly about thinking out of the box and a little of imagination. And indeed, entrepreneurs have to bring out the natural creativity trapped within. We have always had our creative selves; we just have to wake it up. If you want to do something creative and innovative, now is the chance to sit back, think it out and eventually make it a reality – because creativity without passion is nothing.
